February 4, 2014

The American Association of Doctors of Optometry (AADO) is a recently formed, independent organization committed to defending Vision Care Plan Providers from unfair and illegal business practices of leading vision care and health plans. AADO’s Mission is “to improve the

January 28, 2014

OptiSource International has developed a universal camera-phone adapter for all conventional slit lamps. Instead of having to purchase expensive equipment to produce high-quality photographs of the anterior segment, the user can now attach an adapter to the slit lamp and

January 15, 2014

Celebrate Originality with an authentic and iconic sportswear brand. The all new Adidas Original Eyewear collection offers timeless, fashionable, and accessible styles which can fit any activity. Truly athletic, street-chic designs, are inspired by hints of the past to attract

January 7, 2014

The CB eyewear wood-like collection takes inspiration from the antique wooden skies found in the mountains of Stratton, Vermont.  We replaced the wood with a lightweight acetate providing

December 1, 2013

Product: OptiQuiz   Top Line: EyeTrain is launching OptiQuiz, an app quiz game to help opticians review test content for certification exams. Founded by master optician, Monica Scott, EyeTrain Apps encourages certification and licensure and is dedicated to providing new

December 1, 2013

Zyloware Eyewear has announced the extension of its best-selling Stetson Collection in January 2014 into a new range of styling that will appeal to wearers seeking classic shapes with both a thin profile AND durable quality. The new assortment is

November 14, 2013

NEW YORK—This week art really does imitate life. In the latest edition of Bold Face: True Story, VM features the stars of three current movies that are based on the real life stories of real life people and the eyewear from

October 14, 2013

NEW YORK—Don’t forget to cast your votes in the fifth annual EyeVote Readers’ Choice Awards identifying the optical industry’s favorite new products to hit the market

October 14, 2013

Quick Take: For Autumn/Winter 2013/2014 Safilo has introduced a new Gucci eyewear collection featuring the brand’s iconic web stripe detail on the temples. Specifics: The collection includes four pairs of sunglasses and three optical frames, as well as three special Asian fit