September 29, 2015 | Posted in Uncategorized | By

Digital Eye Lab EZCONNECT: new service revolutionizing eyewear ordering

HAWTHORNE, N.Y. (September 18, 2015) – Digital Eye Lab (DEL), a division of ABB OPTICAL GROUP, has announced the launch of EZCONNECT, a new revolutionary service for ordering a complete pair of eyewear. For the introduction, Digital Eye Lab has partnered with Silhouette International in support of the launch of their new ADIDAS PERFORMANCE RX program.

ADIDAS PERFORMANCE RX will be filled exclusively by Digital Eye Lab using DEL’s new EZCONNECT service, an online portal that allows ECPs to order eyewear and lenses at once, eliminating the need to send frames to the lab. The companies unveiled the partnership and programs yesterday at Vision Expo West.

“This collaboration with Silhouette and launch of the exciting ADIDAS PERFORMANCE RX program is the foundation for our EZCONNECT service,” said ABB OPTICAL GROUP Vice President of Eyewear Nan Meehan. “With this new service, we are bringing frames and digitally fabricated lenses together using a streamlined and efficient web portal created for eye care professionals.”

Digital Eye Lab Managing Director Scott Pearl added, “We are pleased to introduce ABB OPTICAL GROUP’s customers to the EZCONNECT service through Digital Eye Lab. We are very confident that the logistics, quality and service improvements found within EZCONNECT will reinforce our customer base’s ability to compete and win.”

To register for EZCONNECT, visit For more information about EZCONNECT, call Digital Eye Lab at 866-866-8673. Eye care professionals can contact their Digital Eye Lab eyewear specialist, ABB OPTICAL GROUP account manager or Silhouette account manager to get started.



Digital Eye Lab, a division of ABB OPTICAL GROUP, was founded in 2007 as the first fully automated optical lab dedicated to freeform digital lens fabrication in the United States. Named one of Vision Monday’s Top 20 Labs in 2013 and 2014, DEL has been 100 percent exclusive to digital lens fabrication technology since its inception, producing eyewear that is truly personalized to patients’ needs and lifestyles. For more information, visit, “Like” Digital Eye Lab on Facebook at or “Follow” @Digital_Eye_Lab on Twitter.


Celebrating its 25th anniversary, ABB OPTICAL GROUP is a leading distributor of optical products in the United States. The company supplies nearly two-thirds of eye care professionals across the country with brand name contact lenses, fully customizable gas permeable and custom specialty soft contact lenses, ophthalmic lenses and more. ABB OPTICAL GROUP also offers practice building services such as pricing strategy tools, business reviews, annual supply staff training and e-commerce solutions. For additional information, visit