September 29, 2015 | Posted in Uncategorized | By

SEPTEMBER 17, 2015, NEW YORK – Renowned eyewear company Silhouette International, manufacturer of adidas eyewear, has partnered with award-winning Digital Eye Lab (DEL) to launch a unique program for eye care professionals (ECPs). Entitled ADIDAS PERFORMANCE RX, the program will enable ECPs carrying adidas sports performance product to place orders more efficiently than ever before, with valuable package pricing covering both eyewear and lenses as well as free shipping.

Thanks to the new partnership with DEL – the first fully automated optical lab dedicated to freeform digital lens fabrication in the U.S. – ECPs will now be fully equipped to provide patients with a wide range of superior performance frames and the best lenses available. All program pricing will be listed as a complete package price structured for ease of use and increased profitability, while guaranteeing that patients have easy access to quality sports performance sun protection and exceptional customer service, including a worry-free 2-year frame and lens guarantee. With a turnaround time of just 5 days for a complete Rx frame solution and free shipping, this program is designed to be highly attractive to ECPs.

“By offering easy ordering and customer margin-enhancing package pricing, adidas performance Rx will lead the way in delivering profitable simplicity here in the United States,” said Jan Cory, U.S. President of Silhouette Optical, Ltd. “We look forward to collaborating closely with DEL to continue growing adidas eyewear, a beloved brand worn by top athletes and sports enthusiasts alike.”

Silhouette International has manufactured eyewear for adidas, one of the world’s top sports brands, since 1992, producing sports performance frames with unrivaled features such as exclusive Double-Snap Nose Pads™ and breakaway temples. DEL, a division of ABB OPTICAL GROUP, was founded in 2007. Named one of Vision Monday’s Top 20 Labs in 2013 and 2014, DEL has been 100 percent exclusive to digital lens fabrication technology since its inception.

This groundbreaking collaboration between Silhouette and DEL reflects the commitment to quality and innovation for which both industry leaders are known, and makes the adidas sales team at Silhouette a new selling partner for the DEL Eyewear Specialists and ABB OPTICAL GROUP Account Managers.

“We are thrilled to launch this exciting new program with Digital Eye Lab, who just like Silhouette are dedicated to producing eyewear that is personalized to the wearer’s needs and lifestyle,” said Daniel Rogger, Chief Executive Officer of Silhouette International.

“This partnership with Silhouette and their exciting adidas performance Rx line is the foundation for a revolutionary process of ordering a complete pair of eyewear through Digital Eye Lab’s new EZCONNECT online portal,” added Angel Alvarez, Chief Executive Officer of ABB OPTICAL GROUP, DEL’s parent company. “This unique program brings simplicity, accuracy, faster turnaround times and improved efficiencies to eye care professionals.”

adidas performance Rx will officially launch at Vision Expo West on September 17, 2015. To register, login at and click on EZCONNECT, DEL’s portal for highly streamlined ordering. EZCONNECT is the complete solution in eyewear, allowing ECPs to order eyewear, lenses and fabrication process all at once, while eliminating the need to send their frames to Digital Eye Lab.

For more information:

Contact your Silhouette Account Executive for more on the DEL/Adidas Rx Program or call Silhouette Customer Service: 800-223-0180.