New York, NY (October 17, 2014) – Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 women’s sunwear styles from Brendel. The eye-catching frames include edgy geometric shapes, color blocking and fades, bold prints, custom acetate, Italian zyl, and cast metal décor. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing.

“These striking models are part of the new direction for the Brendel brand, with a focus on reaching the trend-setting, self-assured woman who is influenced by the sophisticated European runway shows,” says Jelena Halliburton, Product Manager for the Brendel collection. “While European and dramatic in spirit, the rich jewel tones and fit will appeal to an American consumer.”

These new progressive-friendly sun wear designs are a fantastic value for the fashion-forward woman.


Worldly Prints for the Petite Woman: Style 916001

Brendel_9116001_BrownThis style was crafted for the petite woman who wants to get noticed. It features a deep modern transparent front shape, juxtaposed with acetate custom laminated print temples. The cast crescent moon temple caped with a discreet logo adds to the luxurious feel of this model.  The chic color palette includes Brown, Navy, and Raspberry.

Available Size: 54-17-135



Modern Upsweep: Style 916002

Brendel_9116002_RedThis frame boasts an array of stunning details. The modern shape with feminine, softened corners is expertly balanced with a beautiful upsweep, making the style very wearable on many face shapes.

The gradient fade acetate features a warm crystal blue or a deep red in the bridge area, fading to frosted metallic blue or red towards the end piece, with a continuous flow through the temples. The acetate is accented with four rivets on the front and temple, providing a sleek view from each angle. The attention-grabbing color palette includes Red and Blue.

Available Size: 55-17-135


Chic Color Blocking: Style 916005

Brendel_9116005_NavyColor blocking is all the rage on runways these days and this Brendel frame takes the trend to another level! The chic front is very wearable, while the dynamic temporal view stands out. The custom laminate acetate is milled and tumbled to a modern, smooth matte finish, revealing multiple layers of beautiful color from all sides of the model. The hip color palette includes Navy and Black.

Available Size: 58-19-135




The Statement Animal Print: Style 916007

Brendel_9116007_BrownThis striking addition to the Brendel collection is geometric with uplifting angles to create a modern style for the self-assured woman, regardless of her age. The oversized acetate front features a custom leopard print that’s beautifully paired with lustrous metal temples, connecting back to the print on the tips. The bold color palette includes Brown, Grey, and Red.

Available Size: 57-16-135



Tura Inc. brands are currently sold at independent ophthalmic retailers across the country


About Tura Inc.:

Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940s by repositioning eyewear as a fashion accessory—as well as a medical device. Today, Tura employs over 200 people in North America. The Tura brand portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany.

For more information, please visit: or contact your Tura Inc. sales representative.