Quick Take: For Autumn/Winter 2013/2014 Safilo has introduced a new Gucci eyewear collection featuring the brand’s iconic web stripe detail on the temples.
Specifics: The collection includes four pairs of sunglasses and three optical frames, as well as three special Asian fit sunglasses and two Asian fit optical frames, with the web stripe, one of the House’s most iconic motifs, reinterpreted as a grosgrain detail in green-red-green and blue-red-blue.
Selling Points: The web ribbon range reflects Gucci’s traditions with a contemporary and sophisticated twist. The sunglasses and optical frames, available in metal versions or in Optyl are decorated with the web stripe detail on the temples fixed externally by a gold-colored metallic “GG Brit” logo and internally by a metal plaque bearing the House’s engraved trademark. The new web ribbon models come in a variety of shapes, including round, square or rectangle, and in a variety of natural tones, such as Havana, white, red, blue and black. As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100 percent recyclable packaging, unique foldable cases to minimize stock space, limiting both weight and amount of shipments and in turn helping to reduce 60 percent of CO2 emissions.