Westbury, NY, June10, 2015 – When it comes to menswear fashion, much is made of “sprezzatura” and its distinction among Italian men.  The art of sprezzatura, commonly defined as “a certain nonchalance, so as to conceal all art and make whatever one does or create appear to be without effort and almost without any thought about it”, relies on attention to detail.  The Helium Mens collection consists of eight new styles in metal and acetate, all expressing the signature attributes of masterful Italian craftsmanship with simple classic details and refined designs elements.

Elegant and sleek, style 4274 is a metal frame in a multi-dimensional woven metal pattern resembling the grain of a fine tweed fabric; this same woven pattern is realized in acetate style 4285, a bold matt acetate with strong style characteristics.

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Style 4271 is a super thin flat metal front with architectural structured temples in marbled acetate with a minimal signature HE metal logo mid temple.

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The 4269 style is a classic Clubmaster refined and re-styled in optical of gorgeous marbled acetate with the signature HE embedded logo on temple.

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The Helium Men’s collection is 100% made in Italy of Mazzucchelli acetate and the finest quality componentry.

The Helium Mens optical collection is supported by creative merchandising solutions including a 3 pc folding counter display, Lucite logo block and new image counter cards.

The new Helium Italian Men’s collection is available for immediate ship and affordably priced.  EPON members receive a 15% Discount.

Match Eyewear is a leading international manufacturer and distributor of premium quality fashion eyewear, with a dedicated sales force covering the US, Canada, Europe and South America.   Since 2001, Match has built a portfolio of distinctive brands including Adrienne Vittadini, Helium, Danny Gokey Eyewear, Float Titanium, Float Kids, and Aero by Float Milan.  For more information call 1-877-88MATCH or visit www.matcheyewear.com.