Quintessentially British: New Ted Baker Eyewear Styles Merge High Fashion and Retro Influences with Ted’s Quirky Personality. Designs Feature Rich Laminate Acetates, High Definition Floral Prints, and Authentic Wood Inlays.

New York, NY (August 4, 2014) – Tura Inc., the inventor of fashion eyewear in 1938, expands its popular Ted Baker collection with four bold ophthalmic models for women and men, debuting in September.

“The quintessentially British brand merges the perfect balance of vintage styling with modern design, and playfulness,” says Crystal Throneburg, Product Manager for the Ted Baker collection.

These latest additions are part of the Speechless and Iconic “T” collections, which incorporate high fashion styling and subtle branding details.

“Ted’s unique point of view is expressed in each frame through retro shapes, custom prints, and high quality materials,” adds Throneburg.

The frames boast rich laminate acetates, high definition floral prints, and comfortable spring hinges. One of the models is crafted with authentic wood inlays, adding to the frame’s rich design aesthetic and allure.

"Ted Baker" Eyewear

Tura Inc., Ted Baker Collection: Wayfarer: Style B717 for Women

Not Your Ordinary Wayfarer: Style B717 for Women
Only Ted could make the masculine Wayfarer fresh and feminine for today’s woman. This modified design features a thin profile and luxurious laminate acetate materials. Standout custom floral prints on the inside of the temples reinforce Ted’s feminine approach to women’s design. These beautiful British heritage floral patterns are incorporated in the Ted Baker apparel line and showcase the brand’s high level of design detail and cohesiveness.
The fun color palette includes Purple, Red, and Tortoise
Available Sizes: 53-17-140

Sleek and Chic: Style B718 for Women
Looking for the ultimate metal and combination frame? This standout semi-rimless model features a stainless steel front and lustrous acetate temples. What truly sets this frame apart are the 3 different custom floral prints on the outside of the temples which are featured in Ted’s women’s apparel collection. The rich satin plating colors include Black, Brown, and Burgundy are highly wearable.
Available Sizes: 51-16-140

Tura Inc., Ted Baker Collection: Men’s Style B335 GUN

Tura Inc., Ted Baker Collection: Men’s Style B335 GUN

Wooden Masterpiece: Style B335 for Men
Ted redefines the classic Clubmaster style with the addition of lux and complex design details. The striking authentic wood inlaid in the stainless steel top brow bar and visible in the debossed “T” logo on both temples, reveals the brand’s vintage influence and adds a new level of sophistication. The rectangular shape and straighter brow line makes the frame modern and hip. The classic color palette includes Black, Brown, and Gunmetal.
Available Sizes: 53-17-140

The Modern Wayfarer: Style B870 for Men
This modified Wayfarer will turn heads, since it’s the epitome of “sexy geek”. Instead of a traditional thick soft shape, Ted crafted a thin square profile with a straighter brow line to update the trend. The gradient faded acetate on the frame fronts are a major trend in eyewear and showcase the brand’s commitment to mixing retro with modern influences. Of course, the frame wouldn’t be complete without the inlaid metal hardware with the debossed Ted Baker logo at the temple head, as subtle branding is important to today’s consumer. The stunning color palette includes Black, Red, Green, and Brown.
Available Sizes: 54-17-140

• New Release: 4 Ophthalmic Frames for women and men from the Ted Baker eyewear collection
• Special Details: rich laminate acetate, high definition floral prints, authentic wood inlays, retro-inspired with a modern and quirky twist, and box spring hinges.
• Find It: The Ted Baker brand is currently sold exclusively at independent ophthalmic retailers across the country

About Tura Inc.:
Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940s by repositioning eyewear as a fashion accessory — as well as a medical device. Today, Tura employs over 200 people in North America. The Tura brand portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany.

For more information, please visit: www.tura.com or contact your Tura Inc. sales representative.