Roselle, IL – Modern Optical International expands its recently revamped URock Collection with two new styles. Geared for the male millennial, URock offers minimalist designs that balance cool with edge. A masculine color palette along with subtle patterns and matte finishes invite broad appeal to this elusive, style-conscious demographic.  In addition to everyday wear, URock represents a go-to choice for gamers and computer users because the high cost of lenses is offset by URock’s affordability. Quality materials such as TR90 memory plastic, handmade zyl, and spring hinges support their active lifestyles. Value pricing plus a two-year warranty will earn buyers’ stamp of approval. On-trend designs, catchy model names, a URock video and new collection logo all embody the core of this essential eyewear collection. “Do What Rocks Your World with URock eyewear!”


Modern Optical expands its URock Collection with two new releases for Fall/Winter.


Halfpipe_M.BRN_GLD.1Halfpipe_M.BLK_SLV.1Halfpipe_M.BLUE_SLV1Meshing well with his laid-back style, Halfpipe let’s him do what he wants, when he wants. This rectangular, mixed material frame delivers extreme all-day comfort with its spring hinges and snap-in silicone nose pads. Colors: matte black/silver, matte brown/gold, matte navy/gunmetal. Size: 52-16-140.


If he’s down for a good time, WICKED_BLKM.1WICKED_BLUE_M.DEMI.1WICKED_BRN_M.DEMI1 Wicked is an awesome choice. This cool guy style utilizes handmade zyl and spring hinges for extra comfort and durability. Colors: black matte, blue matte demi, brown matte demi. Size: 50-18-140.


About Modern Optical International

Modern Optical International, based in suburban Chicago, is a family-owned and operated business started in 1974.  A provider of quality eyewear for men, women, and children, Modern Optical is an industry leader in the value-oriented eyewear market. With 15 unique collections representing over 800 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more.  Please visit or call 800.323.2409 for more information.