Premiering in 2009, Switch Vision revolutionized the sun performance eyewear category by introducing the world’s first solution utilizing Magnetic Interchange Technology. Switch products are known for their unparalleled convenience, speed and ease of use by utilizing magnets embedded in the frame and lens to enable users to swap out lenses and eyecups quickly and easily as light conditions and activities change.


Switch Vision is proud to announce the launch of the brand’s remodeled website ( featuring an updated UI experience among many other new and exciting features.  “As a brand on the cutting edge of technology-based sunwear solutions, we felt it was time to switch up our website walking into 2015.” states John Minnick, Marketing Director at Switch Vision. “Our net and social media footprints have categorically grown since the brands inception through our focus on building active community engagement and outreach. Our new website is the next step in terms of full customer and consumer integration.” Some special areas of interest on the site include the live social media feed located on the home page, a lens simulator module highlighting the wealth of specialty lenses available for each frame style and a section devoted to Switch’s brand ambassadors, with more to come planned in 2015.

new website announce


We also actively encourage you to visit, the brand website for Liberty Sport. Parent to Switch Vision with over 85 years in the optical industry, Liberty Sport is the leader in 100% Rx’able sports protective and sun performance eyewear.


Keep checking back as the new Switch site expands its reach!